Not Okurrr: Cardi B Denied a Trademark on Her Signature Phrase

The rapper's request has been refused

July 2, 2019

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The U.S. Patent and Trademark Office is not "Okurrrr" with a trademark request from Cardi B.

In March the Invasion Of Privacy singer asked to tradmark her catchpharse, "Okurrr", for use on a wide variety of clothing items including undergarments. It would also be used for items like “paper goods, namely paper cups and posters.” However, that dream of an "Okurrr" empire has been derailed by the Trademark Office, as they have refused the request of the "I Like It" singer. 

Related: Forget Work, Cardi B Isn't Safe for Anywhere in New "Press" Video

In response to the application, the organization notes that the phrase is a "commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment." Furthermore, they argued that the phrase is "commonly used in the drag community and by celebrities as an alternate way of saying 'OK' or 'something that is said to affirm when someone is being put in their place.'"

Despite the opinion of the U.S. Patent and Trademark Office, "Okurrr" has become a signature sound for the GRAMMY Award-winning artist. Backstage before Cardi B won her award for Best Rap Album, others tried their best version of the inescapable phrase. From Lauren Jauregui to George Clinton, watch some of our favorites artists deliver the non-trademarked, commonplace term below.

Last week Cardi B appeared in court to enter a "not guilty" plea against charges of attempted assault. The singer also released her graphic video for her latest single "Press."

 

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