By Amanda Wicks
will.i.am has been concentrating on different business ventures, like his smart wrist device Dial, but today (April 8th) marks new music from the Black Eyed Peas frontman. will.i.am dropped a new single and video for “Boys & Girls” featuring Pia Mia.
The song is an anthem about love in all its myriad forms. “The girls wanna play with boys, and the boys wanna play girls/ And the girls wanna play with girls, boys wanna play with boys/ Oh boy don’t you love this girl,” Pia Mia sings on the chorus.
As for the video, it looks like 2000-era Apple iPod commercial on acid. Featuring will.i.am and dancers gyrating against pinks, blues and yellows as their profiles multiply and shift, it’s a colorful–if trippy–interpretation. Besides will.i.am and Pia Mia, the video also features appearances from many social and new media stars, including Instagram icon India Love, Arianny Celeste, Jack Baran and more.
Look out for will.i.am in the video’s crowd shots. He hasn’t left his business acumen behind just because he’s releasing new music again. Instead, he uses the video to very prominently sport his Dial device.
“Boys & Girls” is available to purchase and stream on all major platforms.