By Sarah Carroll
Prince Harvey, a 25-year-old rapper living in New York, was down on his luck. He had been kicked out of his loft in Bushwick that he shared with 20 roommates. He had two computers break on him. And one day while he was on a date, his external hard drive was stolen.
But all these setbacks didn’t stop Harvey from pursuing his dream. For 16 weeks, he boarded the subway every Monday through Friday to trek over to the Apple Store on the east side of Manhattan.
Using the display computers and microphones, he secretly recorded an entire album using only human voices and sounds.
Apple wipes the memory on its store computers every night, but Harvey discovered he could safely hide his files in the trash folder.
The result? The album PHATASS. It’s an acronym that stands for Prince Harvey At The Apple Store SoHo.
Take a listen:
PHATASS drops July 27th. Preview “Sometimes,” one of the album’s singles, below: