By Philip Cosores
For a man best known as a member of the Black Eyed Peas, going into eye wear seems like such a logical venture, it’s surprising that it took this long to happen. Now all he needs to do is change his name to will.eye.am. Get it?
In a venture with designer George Gorrow, will.i.am has decided to launch a line of eyeglasses called -wait for it- ill.i Optics. Apparently, the BEP rapper has “always had the passion to create frames” (via XXL), and this new endeavor will err on the side of uniqueness, while their hand craftsmanship in Italy will ensure the highest industry standards.