Kanye West’s Yeezus is expected to be the summer’s biggest hip-hop album — just don’t expect best bud Jay-Z not to give ‘Ye a run for his money.

During game five of the NBA Finals tonight (June 16), Jay-Z appeared in a three-minute commercial, during which Mr. Carter announced that his new album, titled Magna Carta Holy Grail, would be out July 4. Simultaneously, www.magnacartaholygrail.com launched.

The video acted as an extended ad for both Jay’s new album and Samsung; at the end, “The next big thing is here,” the company’s most recent catchphrase, flashes across the screen. Watch the ad/album announcement below.

The reason for the pairing? An app will allow 1 million Samsung Galaxy phone and tablet users to download Jay-Z’s new album 72 hours before its release. It’s not technically free, though. Samsung has purchased the massive amount of albums — for $5 each, according to The Wall Street Journal. (It’s unclear whether or not the 1 million albums will count toward the album’s chart and RIAA certifications; Billboard‘s standards currently dictate that an album must cost at least $3.49 during their first four weeks of release in order for them to count toward charting on the Billboard 200.)

It’s a new marketing move that echoes the rapper’s words during the video: “We need to write the new rules.”

Read more at Radio.com


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