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After seeing a picture of the iceberg-looking monstrosity that is the bottle for [lastfm link_type=”artist_info”]Beyonce[/lastfm]’s new perfume Pulse, we were sort of afraid to smell the “electric new fragrance” from Beyonce even though Heat and Heat Rush weren’t that bad.

But Beyonce enlisted talented director Jake Nava to make a 15-second spot that includes a beat-driven instrumental from Beyonce’s “Run The World (Girls)” and BeyBey dressed like a total babe.

When interviewed about Pulse by People, Beyonce described the fragrance as such:

“Pulse is a fragrance you can wear all the time…I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

  • What do you think of the commercial? Are you excited to try Pulse? Let us know in the comments!

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