will i am2 [Video] Carson Daly: Will.i.am Gets all Techie on Us

Photo by Ethan Miller // Getty Images

Move over, [lastfm link_type=”artist_info”]Lady Gaga[/lastfm], there’s a new “creative director” in town and his name is [lastfm link_type=”artist_info”]Will.i.am[/lastfm]!  Tech company Intel recently announced that they hired the [lastfm link_type=”artist_info”]Black Eyed Peas[/lastfm] member in order to cultivate more artistic ideas for the company. So what can we expect from his involvment?

[pullquote quote=”We’re thrilled to tap into the limitless creativity will.i.am brings to the table, He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. ” credit=”Deborah Conrad, Intel Chief Marketing Officer”]

Similar to Lady Gaga’s position at Polaroid, [lastfm link_type=”artist_info”]Will.i.am[/lastfm] will serve as Director of Creative Innovation at Intel.  The singer explained what attracted him about this position:

Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.

[lastfm link_type=”artist_info”]Will.i.am[/lastfm] was signed to a multi-year contract will have a hand in developing notebooks, tablet PCs, and smartphones. The rest of the [lastfm link_type=”artist_info”]Black Eyed Peas[/lastfm] may even contribute jingles to the company’s commercials. 

Want more info? Watch video of the official press conference below!

[Source: ITProPortal]



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