Beyonce’s New ‘Heat’ Fragrance, Almost Didn’t Happen

beyonce frangrance1 Beyonces New Heat Fragrance, Almost Didnt Happen

Never one to be known for being shy, [lastfm]Beyonce[/lastfm] is starting off the month of February with a bang.  Not only is Sasha Fierce gearing up for her Super Bowl Commercial that airs this Sunday, but she’s also launching her new Fragrance line “Heat.” [lastfm]Beyonce[/lastfm] brought the heat with her, raising temperatures with her red hot dress! Check which stars showed their support by showing up to the heated event and how the launch almost didn’t happen!Even though [lastfm]Beyonce [/lastfm] proudly launched her Heat fragrance earlier this week in New York she overcame a lot of obstacles to get her perfume on the market.  If you can recall, in early 2009 Ambercrombie & Fitch sued [lastfm]Beyonce[/lastfm] over copy right infringement.  Initially, the first name of the fragrance line was slated to be called ‘Fierce,’ but A&F already has a fragrance line with that same exact name and FIERCE” has been an A&F trademarked fragrance since 2003.

So far, Coty, Inc., the company [lastfm]Beyoncé[/lastfm] has been working with to help develop her fragrance, has stated that the terms “Fierce” and “Sasha Fierce” will not be used for the fragrance. They moved ahead and went for some sizzle, now calling the fragrance “HEAT.”

usher beyonce1 Beyonces New Heat Fragrance, Almost Didnt Happen

Her friends and family showed up to the event to help celebrate with [lastfm]Beyonce[/lastfm]. Of course her hubby [lastfm]Jay-Z[/lastfm]was there, as well as her mom Tina Knowles, and sister [lastfm]Solange Knowles[/lastfm]. Celebrity appearances included [lastfm]Usher[/lastfm] and fellow Destiny’s Child member [lastfm]Michelle Williams[/lastfm].

During the event Beyonce addressed the crowd saying:

“I hope everybody is ready to catch the fever!”

Beyonce may want you to catch the “fever,” but we think that doesn’t mean the swine flu. When it comes to pulling out all the stops, Beyonce and her team made the party smoking hot covering every detail.  Calling the decor of the event exquisite is quite the understatement!

96366840 Beyonces New Heat Fragrance, Almost Didnt Happen

  • Do you think [lastfm]Beyonce[/lastfm] is taking over the world… if so, let us know in the comments!

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